Users will soon have a fresh option that allows them to reduce the amount of artificial intelligence-produced content appearing in their timelines. This move comes as the platform disclosed that it currently hosts in excess of 1 bn content made with AI.
Pilot Phase and Launch
The update is in a pilot phase over the following weeks before a widespread launch. This development comes amid a increase in AI-generated material, spurred by emerging AI video creators.
AI Content on Other Platforms
It has been noted that nearly 10% of the quickest rising content creators on another major platform only show content made by AI. A considerable share of this material is classified as mass-produced AI material, a phrase for poor-quality, mass-produced content that is frequently nonsensical or bizarre.
“We know from our community that a lot of users appreciate content created using AI tools, from digital art to informative clips, and we want to give people the option to increase or decrease of that, based on their own choices,” stated a company executive.
AI on the Platform
The platform shared that there are currently over a billion videos on its network labeled as artificially created. In total, in excess of 100 m media items are submitted to the platform daily, making clips made by AI a limited portion of its complete catalog.
Customizing Your Feed
Members will be capable of reduce or increase the amount of AI content they see by accessing the content preference feature in the app and picking the AI content topic. Other topics that can already be controlled under the setting encompass current affairs, fashion, aesthetics, and movement.
Platform Guidelines
The platform’s guidelines oblige content makers to identify convincing AI-made content, and it prohibits malicious fake videos of celebrities or emergencies. Any authentic-looking artificial content that is unmarked can be deleted under its terms of service.
Additionally, the platform will now attach an “AI-made” tag to content created with its proprietary AI systems, or identified by an cross-platform project for spotting artificial media. This action is intended to deter users from seeking to bypass the labeling process.
Educational Initiatives
TikTok is also launching a two million dollar AI literacy fund for experts and groups to produce learning resources about using AI responsibly. This initiative will benefit charitable organizations specializing in educating computer science.
Moderation Strategy
The platform has defended its content review process, during discussion over proposals to cut jobs for numerous review team members in the UK. It is set to reduce a significant number of roles in its content moderation department in its British office, with labor groups and online safety experts raising concerns that staff are being displaced by machine-led review.
A senior executive explained that human moderation would remain essential, but AI can safeguard staff by eliminating the most distressing content before it has to be seen by people. The company stated a significant reduction in explicit and harmful content reviewed by safety staff over the previous year due to the use of its automated systems.
It is vital to integrate staff and AI to keep the platform safe,” she said. “We’ll have staff as integral to the approach, but we additionally believe it’s very important to minimize viewing of harmful content as quickly as possible, which is where a lot of the machine support is really helping us process content quickly.”
